Dakosaurus - Facts and Figures

Name: Dakosaurus (Greek for tearing lizard); pronounced DACK-oh-SORE-us Habitat: Shallow seas of Eurasia and North and South America Historical Period: Late Jurassic-Early Cretaceous (150-130 million years ago) Size and Weight: About 15 feet long and 1,000-2,000 pounds Diet: Fish, squids and marine reptiles Distinguishing Characteristics: Dinosaur-like head; primitive rear flippers About Dakosaurus Like its close relatives Metriorhynchus and Geosaurus, Dakosaurus was technically a prehistoric crocodile, even if this fierce marine reptile was more reminiscent of the mosasaurs that appeared tens of millions of years later. But unlike other metriorhynchids, as these sea-going crocodiles are called, Dakosaurus looked like it was assembled out of the bits and pieces of other animals: its head resembled that of a terrestrial theropod dinosaur, while its long, clumsy, leg-like hind flippers pointed to a creature only partly evolved beyond its terrestrial origins. Overall, it seems unlikely that Dakosaurus was a particularly fast swimmer, though it was clearly just speedy enough to prey on its fellow marine reptiles, not to mention assorted fish and squids. For a marine reptile, Dakosaurus has an unusually long pedigree. The type species of the genus, initially mistaken for a specimen of Geosaurus, was named way back in 1856, and before that scattered Dakosaurus teeth were mistaken for those of the terrestrial dinosaur Megalosaurus. However, the real buzz about Dakosaurus began in the late 1980s, when a new species, Dakosaurus andiniensis, was discovered in the Andes Mountains of South America. One D. andiniensis skull discovered in 2005 was so large and fearsome that it was dubbed Godzilla by the excavating team, one paleontologist going on record as saying that this dinosaur-like reptile represented the most drastic evolutionary change in the history of marine crocodiles.

The Character of Macbeth - 2227 Words

The Character of Macbeth The play Macbeth is a portrait of one man, Macbeth, showing how he changes. Although we are presented with his deterioration from good to evil, we can see his human side throughout the play, which makes it a tragedy. It is the shortest of Shakespeare s tragedies, and has a very fast pace. Once Macbeth s ambition has ‘set the ball rolling , events happen quickly in the play as it gathers momentum. The themes of ‘Macbeth are ambition, effects of evil, and violence, shown mainly by the language of the play, as in Shakespeare s time plays were performed in daylight with very few props. Ambition is something that everyone can identify with, and ‘Macbeth is a compelling study of how ambition can destroy†¦show more content†¦(1:7 L12-16) This shows that Macbeth is not totally evil, but his ambition spurs him on. Later in the scene, Macbeth decides not to commit the murder, but Lady Macbeth taunts him until he gives in, showing that he is weak, and Lady Macbeth is much the more dominant of the two. Lady Macbeth had said earlier ‘I fear thy nature, it is too full o th milk of human kindness (1:5 L14-15), showing that she knew that Macbeth was not strong enough or evil enough to murder Duncan on his own, and she would have to push him into it. This shows that Macbeth was decent, but not strong minded. As the time for Duncan s murder draws nearer and nearer, Macbeth becomes more and more nervous, and is prone to hallucinations; for example when he says ‘Is this a dagger I see before me (2:1 L35) and ‘I see thee still and on thy blade dudgeon gouts of blood (2:1 L45-46); he is imagining that he sees a dagger covered with blood pointing towards Duncan s chamber. He later describes another hallucination - ‘Thou sure and firm-set earth, hear not my steps, which way they walk, for fear thy very stones prate of my whereabouts (2:1 L56-58). He is afraid that the stones will call out to the people that he is a murderer. Both hallucinations show that he is sensitive and has big doubts about the murder, and he is not entirely a cold-blooded murderer, who would have no such scruples. However, his language becomes more and more to do withShow MoreRelatedMacbeth Character1548 Words   |  7 Pagescomplex yet entertaining character. His play of Macbeth is no exception. One might judge Macbeth to be the valiant hero of the play, to the audiences surprise and bewilderment, he is also the villain. To create such a character requires an unparalleled plot and great writing skill. Macbeth’s character is expressed in a way that relates to the audience. His moral transformation from valiant to vile, his moral hesitation and his torturing conscience are all elements that condemn Macbeth but at the same timeRead MoreMacbeth and Lady Macbeths Character1976 Words   |  8 PagesThe play ‘Macbeth’ was believed by scholars to have been written by William Shakespeare sometime between 1603 and 1606. Shakespeare’s date of birth is unknown but he was baptised on 26th April 1564 and died on 23rd April 1616, aged 52. He was an English poet and playwright w ith 38 plays, 154 sonnets, 2 long narrative poems, and several other poems which all consist of his surviving works. His plays have been translated into every major language and are performed more than any other playwrights aroundRead MoreMacbeth Character Essay766 Words   |  4 PagesIn Shakespeare’s Macbeth, malicious characters are portrayed as obviously evil and influential. Macbeth, however, is one character that is not represented in this way, in fact he is quite the opposite. The new king is seen as a victim of his foul wife’s influences and the witches prophecies but is really only supported by them and these ideas, leading him to make decisions based on evil ambition and a wicked desire for power. Readers are pushed to believe that Macbeth deserves sympathy, but as allRead MoreCharacter Of Lady Macbeth758 Words   |  4 PagesIn Shakespeares play Macbeth, he displays the clashing character of Lady Macbeth. After getting her husbands letter about the witches predictions, she endeavors to resemble a man keeping in mind the end goal to radiate the quality expected to increase extra economic wellbeing as sovereignty. Lady Macbeth has all the earmarks of being exceptionally persuasive in arranging – choosing when and how they should murder King Duncan – and reprimanding her better half for not acting more like a man; yetRead MoreMacbeth s Character Analysis : Macbeth1086 Words   |  5 PagesMacbeth s Character Analysis Shakespeare presents Macbeth as a noble thane of King Duncan in the beginning of the play. The three witches tell Macbeth he will become King of Scotland; his desire and ambition to become king causes him to suffer. Macbeth’s greed causes his change in character, and this is revealed by what he says, what he does, and what others say about him. Macbeth’s changes are revealed through what he says. Thomas Thrasher said, â€Å"Macbeth is a noble character of flawless moralsRead MoreMacbeth Character Analysis1073 Words   |  5 Pagesplay, Macbeth, there is a character who at first appears to be a noble and honest soldier under the reign of Duncan, but his ambition got to the best of him after hearing the three witches prophecies. Macbeths characteristics change gradually throughout the play. His lust for power is causing him to do terrible decisions that only creates guilt and paranoia for the fallen character. Shakespeare demonstrates the impact of the change of personality on Macbeth and other prominent characters. UltimatelyRead MoreMacbeth Character Analysis964 Words   |  4 Pages In the Shakespearean play ‘Macbeth’, the title character and his wife Lady Macbeth become the victims of the destructive force that is evil. Although the two characters shelter a sinister persona, Macbeth is less virtuous, demonstrating his villainous qualities conspicuously due to the crimes he committed that Lady Macbeth did not instigate. However, it is evident that Lady Macbeth, intertwined with other outside factors, was the primary motivation for Macbeth’s immoral inclinations, as she is viewedRead MoreCharacter Change In Macbeth1043 Words   |  5 Pagesthe play Macbeth, William Shakespeare showcases throughout the story as the main character Macbeth slowly changes in consciousness through his conquest for power. Shakespeare manages to portray their change in character through excitement associated with external action. Shakespeare shows through the course of the play as Macbeth changes from loyal general of King Duncan as he transitions to the tyrant king who will do anything to have his way. At first, Macbeth and his wife, Lady Macbeth, plot toRead MoreMacbeth Character Analysis1140 Words   |  5 Pagesï » ¿Macbeth Thane of Glamis and Cawdor General in the King’s army Physical description and traits: Macbeth is ambitious, as well as superstitious, he is known for his military prowess, boldness and bravery. He is peerless, affectionate, loyal, dominant in imposing stern terms upon he vanquished. He is hubris, as well as an opportunist. He has a conscience, which hinders him at first in securing the crown. Role in Play: Macbeth is the protagonist, he is also the tragic hero. Role in the Plot:Read MoreMacbeth Character Analysis1180 Words   |  5 PagesChapter 1 Introduction to Macbeth William Shakespeare’s ‘Macbeth’, is ranked among the four great tragedies of the world, of ancient as well as of modern times. The concept of the tragedy is Elizabethan. These tragedies are basically tales of suffering that ultimately result in death. The protagonist in these tragedies is not only notably placed socially but is also conspicuous for his qualities of head and heart

The Relationship Among Working Memory Free Essays

The general focus of this research is to examine performance in standard cognitive frameworks and online tasks. The researchers hope to examine the influence that math anxiety exerts on mathematical cognition and to identify the processing components that are so influenced. HYPOTHESIS: The higher the math anxiety, the lower the working memory capacity, the higher the probability to get a low performance. We will write a custom essay sample on The Relationship Among Working Memory or any similar topic only for you Order Now VARIABLES: IV – math anxietyDV –working memory capacity, performance The independent variable math anxiety is manipulated into three levels: high, medium, low. The level of anxiety is determined through the use of sMARS (short math anxiety rating scale) is a 25-item version of the most widely used measure of this construct, 98 item MARS. The sMARS assesses an individual’s level of apprehension and anxiety about math on a 1-5 Likert scale, asking for participants’ responses about how anxious they would be made by various settings and experiences. The dependent variables —– working memory capacity and performance.Salthouse and Bobcock’s listening span (L-span) and computation span (C-span) tasks assessed participants’ working memory capacity by requiring them to store increasing numbers of words or digits in working memory while processing simple verbal or arithmetic tasks. In L-span task, participants hear a number of simple sen tences, one by one, and must answer a simple question about current sentence before hearing the next. In C-span test, simple arithmetic problems replace the sentences then the participants give the answer to each problem, one by one, and must recall the last number in each of the several problems within that, in order. In experiment 2, participants see the problem and are timed as they produce its answer verbally. In experiment 3, participants were given the L-span and C-span plus they were given a letter transformation task to test working memory capacity and processes. In the performance, examines through the results of the intensive working memory tasks. PROCEDURE: Experiment 1 Experiment 2 Experiment 3 CONCLUSION: The researchers concluded with two more general remarks. First, math anxiety is not epiphenomenon — it is not a cognitive appraisal about oneself that is unrelated to the nature of mental processing.For example, statistics students who do poorly on an exam claim that they become confused, are unable to focus on the task at hand, or keep thinking about how poor they are at math. Regardless of the subjectivity of these claims, they are entirely consistent with the researchers’ main result: Math anxiety disrupts the on-going, task-relevant activities of working memory, slow ing down performance and degrading its accuracy. Second, the researchers note the positive effects of following advice with which this article began: that effect is an aspect of problem solving that deserves empirical attention.Cognitive investigations that include individual difference characteristics like math anxiety are rare, yet may prove useful in gaining an understanding of domain-specific cognitions. Furthermore, it now appears that customary assessments of working memory span, especially those using arithmetic stimuli, are sensitive to at least two classes of influences: the central capacity and processing characteristics of the individual, to be sure, but also the transitory effects of anxiety in the testing situation.Given current and important efforts that relate working memory mechanisms to processes such as reading comprehension, memory retrieval, and the like, it would be sensible to consider the possibility that anxiety or other individual difference factors may be influencing both the assessments of individualsâ⠂¬â„¢ working memory span and their on-line performance. * The subjects were assigned to the treatment are mixed —- in experiment 1 the lower level undergraduate sychology classes were recruited and they are to receive a credit for participating, in experiment 2 they have some subject from experiment 1 and the additional subjects volunteered their participation in return for extra credit, while in experiment 3 did again get additional subjects which also undergraduate psychology graduates . * The researchers used ANOVA — column 3 of table 2 (page 228) presents the correlation between sMARS and the remaining variables, using math anxiety group (low, medium, high) as a between-subjects variable.They also used ANOVA two-way to see if the decline in capacity differed as a function of type of span task. * The objective of the study was realized for they have gathered two general remarks form their experiments and they have explained well the conclusions they have made regarding the relationship among working memory, math anxiety and performance. How to cite The Relationship Among Working Memory, Papers

Strategic Marketing And Marketing Strategy -Myassignmenthelp.Com

Question: Discuss About The Strategic Marketing And Marketing Strategy? Answer: Introduction Globalisation and competition has increased tremendously with advancement in internet technologies. Rise in pollution and awareness regarding environmental concerns has led corporations raise concerns regarding sustainable practices for their organisations. Marketing is core functionality of businesses that attracts customers and generates revenues(Kotler P. a., 2010). Revenues allows businesses to function profitability and cater to their shareholders. The scope of the current report discuses resources, environmental practices of CSL Ltd in Australia. Products, services, suppliers and customers of the Company with its pricing, promotions, distribution strategies and so on. Marketing includes a varied range activities with actual analysis product, price, method of distribution for the products of the Company. Marketing encompasses a varied range of services, which in case modulated can generate immense impact on the Company(Varadarajan, 2010). Marketing makes use of several technique s including 4P analysis for devising a marketing mix best suited to enhance sustainability for marketing efforts. There are several pharmaceutical companies in Australia including Australian Pharmaceutical Industries, Alphapharm, Sigma Pharmaceuticals, Prima Biomed, Solagran, Chemeq, Biota Holdings and other constitute primary competitors for CSL. CSL thus, needs to device its marketing strategies while analysing its competitors strengths and weaknesses. This will provide competitive strength to the Company to extend its core competencies(Hollensen, 2015). Company Introduction CSL Limited is an Australian based global speciality biotechnology company. It was founded in the year 1916 by the Federal government of Australia and later privatized in the year 1994. It headquarters are currently based in Parkville, Melbourne, Victoria and its current CEO is Paul Perreault(CSL, Retrieved on 22nd September 2017). It focuses on developing, manufacturing and marketing of products which are specialized in treatment of serious medical conditions amongst humans. Its primary product areas are vaccines, blood plasma derivatives, cell culture reagent, derivative vaccines along with various other genetic and medical research manufacturing with applications. Current revenues of the Company is USD 7.10 billion and net income is USD 1,899 million. Its website is www.csl.com.au. The Company has presence in USA, Germany, UK, Australia along with various other countries around the world. Figure 1: Company Logo Source: (www.livetradingnews.com, Retrieved on 23rd September 2017) Marketing Strategies Marketing strategies are devised by companies such that they can cater to marketing needs and customer awareness towards the Company. CSL is a large Company that caters to global base of patients dealing in exclusive range of products and services(Kotler P. B., 2015). Marketing procedure followed by the Company is transparent in nature as it provides sufficient information regarding products of the Company. All efforts and endeavors made by CSL conform to corporate social responsibility standards that is adopted by the Company. It aims to create all efforts in a sustainable and environmentally friendly manner that allows gradual growth for its businesses. Figure 2: CSL Company Extent Source: (www.slideshare.net, Retrieved on 23rd September 2017) Marketing strategies for the Company includes a wide range of aspects as public relations, customer marketing, social media marketing and so on. It encompasses all marketing activities that are short-term as well as long-term oriented. Product information are easily accessible and available across to range of customers and professionals, who are involved in health care sector(Mullins, Marketing management: A strategic decision-making approach., 2012). Further analysis regarding its marketing strategies for sustaining profitability can be understood by using 4Ps of marketing. Figure 3: Marketing Mix 4P's Source: (www.dreamstime.com, Retriveed on 23rd September 2017) Product CSL manufactures various products for the markets that it caters to around the world. Its research and development strategy is focused on creating unique product creation that can attract a sizable population. Products of the Company includes insulin for treating diabetic related conditions in Australian markets, tetanus vaccines, various other vaccines and other drugs along with medicines(Goi, 2009). With privatization of the Company in 2000, it took over Swiss plasma company, ZLB Bioplasma AG, which further helped to extend its research and developmental facility. Its products are manufactured within several divisions as vaccines, antivenoms, pharmaceutical drugs and so on. The products are designed in an environmentally friendly manner that adheres to industry specific norms. The Company products are manufactured in Australian plant for its supply in the country and has high quality norms. Products of the Company has received minimum criticisms to conformance to quality and enviro nmental sustainability norms(Alon, 2012). It products have been able to provide tremendous sustainability to the Company as it conforms to several environmental regulations as being sourced from natural sources unlike other chemicals and drug companies. Its suppliers of raw materials needs to adhere to stringent quality norms that are extended by the Company such that the ultimate products conforms to standards. Price The Company has adopted competitive pricing for its various products. Such competitive based pricing methodology has allowed the Company develop significant market share and attract sizable amount of customers(Mooradian, 2012). However, heavy reliance on research and development has led to tremendous high costs for the Company which has reduced its profitability. As the Company was an initiative from the Federal Government of Australia, its Board members still maintain integrity in respect to its products. Various well researched products are developed due to their high demands in the market hence are often provided in the market at considerably less prices to increase their affordability(Aaker, 2008). This has created a reliance on their brand name rendering sustainability for the business of the Company. Distribution The place based strategy for the Company incorporates the ways it uses to distribute its various products in the market. The Company having a long-term establishment distributes its products through its existent lines of distributions(Ferrell, 2012). It has tie-up with several distributors and medicinal stores, which distributes its products across the healthcare market. Its distribution strategy is well interlinked and marketing professionals of the Company work together with distributors for refurbishing any products that might be exhausted form stores or healthcare units. Its distribution channel is integral to its success, which always maintains adequate stocks for the Company products. Its long-term existence and sustenance is due to its competitive distribution strategy and the exclusive relation that it maintains with its distributors(Proctor, 2014). Though distributor commission is comparatively low compared to its peers, but its steady relation and value based marketing tech niques that it establishes allows its competitive strength along with sustainability. Distributors like to be associated with its brand name due to high quality products and its capabilities to maintain relations. The Company is however still using traditional packaging methods and technology that does not yet conforms to sustainability norms. The Company is however present in relatively insignificant manner in suburbs of Australia. Though it has earlier developed various programs for Indigenous people but currently its focus remains relatively diverted from penetration marketing as it incurs comparatively higher costs.. Promotion Promotional strategy is an integral aspect of marketing that helps in development and creation of a brand name. CSL enjoys a leading share in the market in Australia overtaking Baxter, Grifols and other competitors(Peter, 2011). Though there is significant competition in the market, its quality products and long-term brand name allows it to have tremendous competitive advantage compared to rest of the companies. The Company being financed initially by Federal government enjoys significant financial strengths that has rendered it capabilities in research and developmental activities. Hence, its primary promotional activities is centered around marketing for its various research projects(Zinkan, 2012). Though it also advertises regarding its multiple drugs and vaccines in the market yet its marketing endeavors are focused on its various researches and value addition that it does in the field of medical sciences. Table 1: Market Share of Pharma Companies, Australia Source: (Investor.com.au, Retreived on 22nd September 2017) The Company incorporates a variety of promotional activities including brand marketing by way of public relation development, social media marketing, advertising in traditional methods including televisions, radio, putting up hoardings and so on(Mullins, Marketing management: A strategic decision-making approach., 2012). All promotional activities of the Company are done in a constant manner in order that the brand identity is maintained. The Company includes immense importance towards creation of brand name and identity for long-term engagement with its customers and professionals in health care sector. Comparison Marketing Mix 4Ps While CSL maintains tremendous amounts of sustainable norms in the industry other competitors are unable to compete with the tremendous potential of CSL. Marketing strategies that are adopted by the Company are relatively lower compared to its competitors strengths marketing strategies(Mihart, 2012). Comparing marketing mix of four Ps of the Company with that of its competitors reveal the following comparisons; Product: Products of the Company are relatively higher in quality compared to its competitors. Further, competition analysis reveals that the Company being relatively higher on research and developmental activates provides newer products to its market as against its competitors that barely provide new products. Primary competency of pharmaceutical companies are created by way of new product development and researching with drug types. Product development further allows companies to grow in their market share comparative to other companies that are present in the industry(Gummesson, 2011). Higher share prices and liquidity of the Companys share reflects, customer engagement and high brand recognition of the Company compared to its peers. Price: Prices of the Companys product is affordable compared to its peers in the market. Such prices further allow the Company to create a much larger market share, however it is suffering with lower profitability. While competitors charges relatively higher prices for drugs that are exclusive in the market, this company is barely concentrated on making profits from such endeavors. Though this allows relatively low profitability share but it has created greater demand for the products of the Company. Prices of some its vaccines as well as medicines that have been already had mass production in the market, are lower compared to its competitors(Perreault Jr, 2013). Place: The distribution of the products of CSL is done through traditional forms of distribution and it has not improvised its supply chain network since a long period of time. Competitors on the other hand have effectively enhanced their distribution network to provide greater competency and increased profitability. Various competitors has opted for forward as well as backward integration for their products that has created sustainability for business and helped it spread. CSL is lagging behind in this endeavor, which is impacting its business in the long run. Promotion: Brand name is created and retained through multifarious promotional techniques, which are adopted by several pharmaceutical companies. When comparing promotional strategies of CSL compared to its competitors it can be said that the Company conducts relatively less amounts of promotions compared to its peers. Competitors in the industry are adopting events and other programs for attracting healthcare professionals and also direct patients to their company by building greater brand recognition. Promotional strategy of CSL highly differs as they primarily promote through their distributor channels which sell their products. Further they have marketing personnel, who directly interact with professionals in healthcare as doctors, nurses and other staffs for promoting their products. CSL has been following this marketing strategic techniques for years whereas newer companies are adopting technologies along with other methods for their promotions. CSL lags behind in their marketi ng efforts, their marketing budgets is also comparatively lower compared to their peers and competitors. Recommendations Analysis of marketing strategy of CSL reflects that the Company is competitive compared to its peers or competitors within the industry. The Company has been able to extend its core competency in the market to cover its scope with divergent range of healthcare professionals as well as patient group. While client profile for the Company remaining divergent, it often needs to include multiple marketing tactics at similar point in time for advancing its competitive advantage in the market. However, the Company is still lagging behind in revenue share due to high amounts of investment into research and developmental activities. The below mentioned recommendations will allow the Company to extend its core competency and remain in leading position in Australian markets. CSL needs to encompass more generic products in its product basket to appeal to large number of health care professional and patients. With having immense focus on its research and developmental activities, the brand hardly focuses on existing generic drugs. In case the Company is able to cater to developing its existing range of drugs in a more sustainable manner, then it will be able to create a larger market share with dominance in all product categories. The Company needs to adopt varying price strategies for its varied products as newly researched products can have premium pricing whereas generic drugs can have base rate pricing methods. This will help create more customer demands and attract larger bases of customers. With an initiative towards its vision statement for creating a healthier society, the brand believes in sustainable growth with environmental conformations. The Company does not charges highly for its newly launched medicines or vaccines, which has hampered its capability to make abnormal profits in short term. Distribution strategy followed by the Company is supply chain that are comparable with its peers. The Company needs to create a value chain supply chain strategy for itself by supplying products with its own channels of distributions. The Company has tremendous financial capabilities to establish synergies. It can opt for backward and forward integration of its business, will allow greater retention of profits. The Company can develop strategies extensively in regards to environmental norms. Its newly accommodated Corporate Social Responsibility (CSR) norms allows it to be a leader in biotherapy markets. Its CSR has been totality integrated in Company strategies which further provides adherence to environmental standards into its sustainability norms.; Reference Lists Aaker, D. K. 2008. Marketing research. John Wiley Sons. Alon, I. a. 2012. Global marketing. Mcgraw Hill Higher Educat. CSL. (Retrieved on 22nd September 2017). Company Profile. https://www.csl.com.au/about. Ferrell, O. a. 2012. Marketing strategy, text and cases. Nelson Education. Goi, C. 2009. A review of marketing mix: 4Ps or more?. . International journal of marketing studies, 1(1), 2. Gummesson, E. 2011. Total relationship marketing. Routledge. Hollensen, S. 2015. Marketing management: A relationship approach. Pearson Education. Investor.com.au, I. (Retreived on 22nd September 2017). Pharma Companies Market Share Australia. https://www.intelligentinvestor.com.au/csl-australias-best-resource-stock-part-2-0. Kotler, P. a. 2010. Principles of marketing. pearson education. Kotler, P. B. 2015. Marketing. Pearson Higher Education AU. Mihart, C. 2012. Impact of integrated marketing communication on consumer behaviour: effects on consumer decisionmaking process. . International Journal of Marketing Studies, 121. Mooradian, T. A. 2012. Strategic marketing. Pearson Prentice Hall. Mullins, J. W. 2012. Marketing management: A strategic decision-making approach. McGraw-Hill Higher Education. Perreault Jr, W. C. 2013. Basic marketing. McGraw-Hill Higher Education. Peter, J. P. 2011. Marketing management: knowledge and skills: text, analysis, cases, plans. Proctor, T. 2014. Strategic marketing: an introduction. Routledge. Varadarajan, R. 2010. Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises. Journal of the Academy of Marketing Science, 119-140. www.dreamstime.com. (Retriveed on 23rd September 2017). Marketing Mix. https://www.dreamstime.com/stock-photo-marketing-mix-illustration-white-background-image31768060#. www.livetradingnews.com. (Retrieved on 23rd September 2017). Company Logo. https://www.livetradingnews.com/csl-limited-asxcsl-heffx-highlights-44410.html#.WcXQ7_MjHIU. www.slideshare.net. (Retrieved on 23rd September 2017). CSL Company Extent. https://www.slideshare.net/IanTaylor50/arna-andrews-csl-limited-vienna-april-2016. Zinkan, G. e. 2012. Advertising research: The internet, consumer behavior, and strategy. . Marketing Classics Press.